Search engine optimization is the process of improving the visibility of a website on organic (Natural or unpaid) search engine result pages (SERPs).
This goal is accomplished through implementation of search engine friendly.
Website architecture, optimized internal navigation and link landscape, as well as optimization of the content.
It comprised, at a least, of readability & usability improvements, and grammatical corrections).
SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful.
Content should understandable and easily digestible by search engines.
Search Engine Advertising
search engine marketing includes paid and organic search.
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free. Traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
This is also the reason you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA).
Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.
Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.
Your customers are already interacting with brands through social media.
If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out.
Great Social media marketing can bring remarkable success to your business.
Creating devoted brand advocates and even driving leads and sales Social media can also help build links that in turn support into SEO efforts.
Give your consumers and fans rewards by serving offers and relevant content.
Take advantage of user engagement around key events. Turn fans into consumers.
Connect any ad, product or other offline brand asset to branded content. Serve it directly to a consumer’s mobile device.
Complement offline marketing with the best mobile engagement technology available, to increase sales for global brands.
Understanding Google Analytics reports and capabilities requires an understanding of the basic principles. Knowing what data Google Analytics can capture and how it interprets it is key to making sense of the software. Developers interact and influence processing through a rich user interface. Client libraries, and APIs is organized into 4 main components: collection, configuration, processing, and reporting.